Director of Marketing and Community Engagement
Full Time Exempt
Reports To: Managing Director
Theater J, the nation’s premier Jewish theater company, seeks a Director of Marketing and Community Engagement (DCME) to be part of Theater J’s dynamic full-time team. The largest arts program of the Edlavitch DC Jewish Community Center (EDCJCC), Theater J is entering its 31st season in the newly renovated JCC and a refreshed Aaron & Cecile Goldman Theater, a 236-seat proscenium stage. We are a professional theater that celebrates, explores, and struggles with the complexities and nuances of both the Jewish experience and the universal human condition. Theater J strives to be an inclusive, anti-racist, and anti-oppressive in all of our work, both onstage and off. (Read our initial response to We See You White American Theater here: https://theaterj.org/values/) We value creating a mutually respectful work environment with our staff, and strive to be a kind, collaborative, and ethical place to work.
The DCME will, under the guidance of the Managing Director, create and implement marketing, communications, and community engagement strategy for full productions, readings, classes, and trips for Theater J, in collaboration with the External Affairs and Artistic teams. Theater J has a full-time staff of ten, and the DCME has no direct reports.
Marketing and Advertising
- Create, implement, and evaluate the strategy for all marketing, public relations, publication, and sales programs to raise $1M in earned income through single tickets, subscriptions, classes, trips, and concessions, with a particular focus on digital campaigns and targeting primary, secondary, and tertiary audience segments.
- Create, track, and manage Theater J’s annual marketing budget.
- Plan, collect, and analyze patron and ticketing data, including annual audience surveying and Google analytics, and apply data to email campaign, targeted advertising, and audience segmentation.
- Lead initiatives to achieve goals defined in Theater J’s strategic plan, including long-range audience development goals.
- Create and implement social media campaigns, including Facebook, Instagram, and Twitter.
- Collaborate with Development, Ticket Office, and Artistic colleagues to implement organizational strategy while coordinating marketing and fundraising efforts.
- Lead efforts to sell advertising space in Theater J’s programs, focusing on building ongoing relationships with local businesses.
- Work with the Edlavitch DC Jewish Community Center’s (DCJCC) marketing staff to integrate Theater J’s marketing strategy with the Center’s marketing goals and collaborate with other internal programs to co-promote events.
- Work with Director of Patron Experience to manage ticket inventory and implement promotions.
- Plan and implement outreach to community groups, including within and outside the Jewish community. This This effort is beyond simply sales, and is about creating deep, engaged, and meaningful partnerships, building relationships with groups and communities across seasons as well as specific to individual productions.
- Manage and expand synagogue partnership initiative.
- Mange and expand the Passports Free Ticket Program, designed to provide access to communities who could otherwise not afford tickets, such as clients of homeless and women’s shelters and low-income senior citizens.
- Help to develop and manage partnerships with schools, both local and national, which was in a nascent stage during the 2019-2020 Season.
- Expand public relations efforts to increase national profile, with a particular focus on Jewish groups visiting DC.
- Create Theater J’s email marketing, manage email lists, and collect and analyze data in order to increase audience engagement.
- Generate and track press coverage, including reviews, features, and listings, both locally and nationally.
- Collaborate with the Edlavitch DCJCC Marketing team to create website content and make website updates.
- Manage the creation and distribution of promotional and printed materials, including programs, flyers, invitations, brochures, and direct mail pieces.
In addition to the duties listed above, Theater J expects the following of each employee: adheres to Edlavitch DCJCC policies and procedures outlined in the Edlavitch DCJCC Employee Handbook; works in a safe manner; performs duties as workload necessitates; maintains a professional and respectful attitude; communicates regularly with supervisor about department issues; demonstrates regular and consistent attendance and punctuality; participates in Theater J staff meetings, agency trainings, and events as needed or required; and completes other duties as assigned.
Skills and Values
- Investment in Theater J’s mission and vision.
- Strategic thinking and planning within a larger organizational framework.
- Outstanding interpersonal, organizational, writing, and communication skills.
- Great collaborative skills to enable cross-departmental and cross-program work.
- Ability to self-direct and manage multiple projects and priorities.
- Desire to use data and analytics to drive audience engagement and marketing efforts.
- Experience in marketing, communications, or a related field suggested; experience within the theater or performing arts fields is a plus.
- Operate a computer keyboard for extended periods of time (up to four hours), ability to speak on the telephone for extended periods.
- Proficient in Microsoft Office Suite (including Outlook); comfortable learning new computer systems for pulling lists, managing website, creating and designing emails, and other job duties; knowledge and experience with ticketing software (Spektrix, Tessitura, etc.) is a plus.
- Full-time position (Monday – Friday), with occasional pre-scheduled evening and weekend work required.
This position will begin fully remote. Theater J hopes to begin in-person programming in the fall of 2021, and it is not known when administrative staff will resume in-person work. Partial telework may remain an option for employees who can perform their duties remotely.
Salary and Start Date
The anticipated start date is April 2021, but Theater J will continue searching until the right candidate is found. Salary starts at $46,000 per annum. The EDCJCC offers a generous benefit and vacation package. The EDCJCC is an Equal Opportunity Employer and strongly encourages candidates from diverse backgrounds and experiences to apply.
Please send resume and cover letter to Jojo Ruf, Managing Director via email at firstname.lastname@example.org. No phone calls please. Depending on volume of responses we may only be able to respond to candidates we wish to interview.
Theater J works with acclaimed artists throughout the DC metropolitan region, many of whom are multiple award-winners and regularly work at the region’s leading theaters. The labor of our artists is the center of Theater J’s work, and we continually strive to ensure equitable, livable, and competitive compensation.
We pay all AEA members at least 25% above the SPT tier 8 rate.
On full Theater J productions (not including remounts and co-productions), our union set and costume designers are paid $4,000 per production, and our union lighting and sound designers are paid $3,850 per production. Our non-union designers are paid no less than the rate set by United Scenic Artists.
We pay our directors $8,000 per production (not including remounts and co-productions).
Our non-union actor and stage manager fees are no less than the hourly equivalent of $15/hour, and non-union stage managers and actors receive at least 150% of their rate for every hour they work over 40 hours in a week. These commitments include compensating non-union stage managers for work done at home (such as adjusting run-sheets or typing up line notes).
Specific rates are listed in all breakdowns and employment notices for artistic work.
Please consider joining Theater J’s dedicated team of volunteer ushers!
Our ushers arrive one hour before the show to help greet patrons, take tickets, pass out programs, sell concessions, and create a pleasant theater going experience for our audiences, as well getting to see the performance.
If you are interested in becoming an usher, please contact Director of Patron Experience Chad Kinsman at email@example.com or 202.777.3268.
Currently, Theater J does not have any internship opportunities. Thank you for your interest, and please check back periodically.
Theater J produces six to seven full-length plays each season in our 238-seat proscenium theater. Each season includes plays by both emerging and established writers that celebrate, wrestle with, or explore issues of Jewish religion, history, and culture. We have a special interest in plays that fit our mission written by artists who have historically been underrepresented in Jewish theater, including women and artists of color, as well as plays which feature the stories of racially and ethnically diverse Jews. We also produce an annual Yiddish Theater Lab series featuring English-language readings and workshops of work from or inspired by the Yiddish Theater canon.
Theater J accepts unsolicited script submissions that celebrate, wrestle with, or explore issues of Jewish religion, history, and culture in the following categories only:
1. Plays submitted by agents.
2. Plays written by Israeli artists that have received or are scheduled to receive full productions in Israel;
3. Plays written by playwrights who are Black, Indigenous, or People of Color (BIPOC);
4. English-language translations or adaptations of plays from the Yiddish Theater canon;
5. Plays submitted through the Trish Vradenburg Jewish Play Prize (for established playwrights) or the Patty Abramson Jewish Play Prize (for emerging women playwrights). For information on eligibility criteria and submission guidelines for either prize, please visit the New Jewish Play Prizes webpage.
Due to the volume of scripts we receive and our desire to respond to playwrights with care and promptness, Theater J is unable to accept any other unsolicited submissions of new work. This includes letters of inquiry, synopses and dialogue samples.
If you wish to submit a script but are not currently represented by an agent, we recommend that you join the New Play Exchange via NNPN where we regularly seek and review scripts.
Agent-submitted scripts, Israeli-authored and produced plays, BIPOC-authored plays, and English-language translations or adaptations of plays from the Yiddish Theater canon should be emailed to LitOffice@TheaterJ.org. Please indicate in your email heading under which category your submission is eligible.
Before submitting, please make sure that your script is aligned with our mission. It may also be helpful look at our current and past programming to get a better understanding of our producing interests.
Please note: Due to staff furloughs, as of September 2020 Theater J is currently not reading or responding to script submissions. We will log and save any eligible scripts we receive until full staffing levels have been resumed.
Theater J auditions each year for the upcoming season. During two days of Equity Principal Auditions, there are opportunities for both AEA and non-AEA members to audition on a first come, first served basis. Actors Equity Members will be given priority in scheduling with Equity Membership Candidates and then non-union actors being seen as time allows. Please note that Theater J casts DC local hires only.
If you are unable to attend audition, please submit your picture and resume to Theater J’s Casting Director, Jenna Duncan: firstname.lastname@example.org
All received photos and resumes are reviewed, and actors are contacted individually to schedule auditions based on their experience and training.
Check back for updated dates and opportunities.